Designing thoughtful
digital and visual
experiences for modern
brands & products.
From UX/UI and product experiences to branding, illustration and
design systems — we help companies create elegant and
meaningful products.
Services
A multidisciplinary studio
digital and visual design.
Two practices, one studio — moving fluidly between digital products, brand systems and editorial craft.
Category 01 — UX / UI Design
Digital products with intent.
Category 02 — Graphic Design
Visual identity with character.
Animation & Ilustration
Custom artwork and visual
languages that bring ideas to life
with personality.
Selected work
Products shaped by
systems thinking.
Rueda Segura – Website/ Webapp
Designed by Token Design Studio with a focus on intuitive UX/UI and seamless digital experiences. Developed in collaboration with EtyaLab.
UX / UI Design Process
A deliberate path from
idea to shipped.
Discover
Immersing in your product,
audience and goals to surface
what’s truly worth designing.
Design
Concepts shaped into AI
prototypes and refined design
systems.
Refine
Sharpening every detail, tokens,
type, motion, copy until the
work feels effortless.
Deliver
Shipping pixel-true experiences
and assets your team can extend
with confidence.
Studio Philosophy
A multidisciplinary studio where
strategy, craft and creativity meet.
Token Design Studio partners with founders, product teams and cultural brands across digital products, identity, illustration and editorial design.
We believe great design is human-centered and visually crafted in equal measure — built on systems thinking, refined through collaboration, and shaped by an editorial eye.
Human-centered
Collaboration
Visual craftsmanship
Systems thinking
Strategy + creativity
Years of craft
digital products
Talks & workshops
Studio Philosophy
Sharing the craft
out loud.
Agile, practical training that doesn’t interrupt your daily workflow.
40-minute virtual sessions for companies looking to improve the digital experience of their products and teams.
Talks
Courses
workshop
|
Talks |
Web Usability and Accessibility |
40 mins |
|
Talks |
Design Thinking 101 – Solving problems with creativity. |
40 mins |
|
Talks |
Design Systems 101 – The foundation of consistent and scalable products. |
40 mins |
Book
Surviving Design Systems:
From chaos to consistency
A practical guide to building, scaling and maintaining design systems.
Learn from real-world challenges, avoid common pitfalls and create
consistency across teams and products.
INSIGHTS
Ideas, insights and stories
from our teams.
Explore articles on UX, UI, design systems, product strategy and
the creative process behind building better digital experiences.
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A good approach to organize Figma Libraries for Design Systems and AI workflows.
Organizing Figma libraries is one of those foundational decisions that can either make your team sail smoothly or drown in…
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Aligning a Design System with Business Goals
Most organizations that invest in a Design System do so with the promise of consistency, speed, and efficiency. But here’s…
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Who should be the responsible person of a Design System?
The ownership of a design system initiative should typically lie with a cross-functional team that includes representation from both design…
